Advertising Rates & Policies
Advertisers, please note that all advertising orders (except for Classifieds) must be accompanied by the Section’s “Advertising Insertion Form”.
About Our Section
The Home Health Section of the American Physical Therapy Association (APTA) is the professional association for Physical Therapists and Physical Therapist Assistants who work in home health or community health settings. The Section supports these professionals with continuing education, advocacy, clinical and management information and resources relevant to the home/community health work settings. The Section represents and serves approximately 1,900 members. Based upon a recent survey of Section members, approximately 56% work in management/administrator positions and 53% are clinical staff.
About Section Advertising Opportunities
Newsletter
The Home Health Section’s newsletter, The Quarterly Report, is published four times each year and distributed to all Section members, a handful of subscribers, APTA and component staff. The Quarterly Report features display advertising only.
Website
Portions of the website are open to the public and other pages are restricted to access by Section members only.
Website banner ads are available on the home page only and are accessible to all website visitors.
Job and continuing education announcements are published on the “Classifieds” page of the website and are accessible to all visitors.
Advertising Policies
The Home Health Section reserves the right to reject, cancel and/or remove any advertisement from its publications, including its website, at any time, for any reason, and will notify the customer and provide an explanation to the customer following such action.
Advertisements are accepted when they conform to the ethical standards of the Home Health Section – APTA, Inc. The Home Health Section does not verify the accuracy of claims made in advertisements, and publication of an ad does not imply endorsement of the Home Health Section or APTA. Acceptance of ads for professional development courses addressing advanced – level competencies in clinical specialty areas does not imply review or endorsement by the American Board of Physical Therapy Specialties.
Disclaimer – Physician Owned Practices
Because the APTA has a policy against arrangements under which sources of referral (including physicians) stand to profit from referring patients for physical therapy, the Home Health Section does not accept job listings for positions in a practice if any physician has a financial interest in the practice and refers patients to an employed physical therapist or to a physical therapist who supervises an employed physical therapist assistant. To complete your submission, you must sign and date the Advertising Insertion Order, confirming that the advertiser does not operate in a referral-for-profit environment.
Newsletter Content Balance
In order to continue to publish a newsletter that is valued – and read — by members, it is the Home Health Section’s policy that advertising content in The Quarterly Report not exceed 30% of the total content (for example: approximately 4 ½ pages of advertising space are available in a 16 page issue). For this reason, advertising space may not be available in a requested issue. We will do our best to accommodate advertiser space requests.
MATERIAL SUBMISSION
Newsletter
Your advertisement, sized to fit the Section format, may be submitted in an e-mail attachment in high-resolution PDF format only. Files should be distilled with the Press Optimized setting in Acrobat Distiller. Images should be of adequate quality to allow output at 2,540 dpi and 150 lpi screens. If you do not receive an acknowledgment of receipt of your advertisement within 48 hours, please call to confirm receipt. Payment and a completed insertion order must either accompany or precede artwork.
Website
Job and Continuing Education Listings
Please use the Classified Form for submitting these listings. Upon our receipt of your e-mail form, we will fax an invoice for the listing to you; payment is expected within 10 days. Most listings are posted to the site within 72 hours, but as the Section has only part-time staff, response time may be greater during conferences/events.
Banner Ads
Banner ads should be sent in an e-mail attachment in one of the following formats:
- JPEG (.jpg format)
- GIF and Animated GIF (.gif format)
- Flash Animation (.swf format)
Banner ads are placed on the Section homepage only and include a hyperlink to your website if you provide the address. Banner ads are limited to 115 x 115 px and must be provided ready for uploading. Payment and an advertising insertion order must accompany or precede your artwork.
Disposition of Materials
Artwork will be held for 60 days from the date of the last advertising insertion and then destroyed unless requested for repeating advertisements.
Where to Send
Submit artwork by e-mail to Home Health Section Executive Director Robin Childers at robin@rmms.net. Payment and insertion orders may be sent to the Home Health Section, PO Box 4553, Missoula, MT 59806-4553.
ADVERTISING DEADLINES
Newsletter
Issue Deadline for Materials/Copy Approx. Mail Date
Spring March 15 April 15
Summer June 15 July 15
Fall September 15 October 15
Winter November 15 December 15
Website
Advertisements for banners, job and continuing education postings are accepted at any time.
AD SIZES & RATES
Newsletter Price for Single Issue Price for Year (4 issues) SAVE 10%
Full Page (7 ½” x 9 ½”) $375 $1,350
Half Page (7 ½” x 4 ½”) $250 $900
Quarter Page (3 ½” x 4 ½”) $175 $630
BACK Cover (7 ½” x 4 ½”; 2-color $350 $1,260
PMS 221 burgundy & black)
Website Per Month ___ Annual
Job/Education Listings $50 not applicable 120 words MAX.
Banner Ads $80 $768 SAVE 20%
Home Health Section members may deduct 5% from the total of all advertising. The ad must be placed by a current Home Health Section member.
SEND AD MATERIALS
Home Health Section – APTA • PO Box 4553 • Missoula, MT 59806-4553 • ATTN: Robin Childers • robin@rmms.net • PHONE: 866-230-2980 • FAX: 406-251-5270
