Survival Instincts, Inevitable Tailwinds Will Guide Home-Based Care Providers Through Current Tough Times

Home Health Care News | By Andrew Donlan
 
There’s a confusing outlook right now for both providers of home care and home health care. More value, worth and attention is being placed on those respective industries than ever. But, all the while, providers are facing some of their toughest challenges as 2024 nears.
 
The attention being placed on home-based care is not leading to a windfall for them. Increased awareness and attention on an industry generally means its operators stand to benefit. That has not been the case for most thus far.
 
In 2020, that’s what many of us expected, even with an acute pandemic and staffing shortage to get through.
 
Instead, longtime providers with the sense to see home care’s value years before it was widely popularized are handcuffed by inflation, rate cuts and internal operational challenges.
But their leaders, front-line workers and back-office staff would be wise to keep their heads up.
Demand will continue increasing for the foreseeable future. And, though there’s always been ebbs and flows in the home-based care business, providers are now dealing with those ebbs and flows from a much more advantageous position than they were in years past.
 
When Bo Schembeckler took over Michigan’s football program – during a period of turmoil in the late 1960s – he coined a phrase as players were deciding whether to stay and put in the work under a new regime or, alternatively, to quit or leave.
 
“Those who stay will be champions.”…

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